Brand-safe AI agents
for ecommerce.
Smutek AI automates customer support, product content, review analysis and marketing — with agents that stay precise, careful and perfectly on-brand.
# customer asks a nuanced question customer: is the vitamin C serum okay for sensitive skin? smutek.agent › drafting brand-safe reply… ✓ pulled product + ingredient data ✓ checked tone & brand voice ✓ no medical / unsupported claims "Great question! Our 10% Vitamin C is formulated to be gentle — many sensitive-skin customers start every other day. Patch test first, and reach out if you'd like a routine suggestion." → ready for human approval · 4s
One studio. Six agents.
Each agent takes a content-heavy workflow off your team — and keeps it on-brand.
Support drafts
On-brand reply drafts for nuanced questions about products, ingredients, usage and suitability.
Product content
Descriptions and catalog copy generated at scale, in one consistent brand voice.
Review analysis
Turn thousands of reviews into themes, sentiment and product insight you can act on.
Merchandising
Surface patterns across catalog, demand and feedback to guide merchandising calls.
FAQ automation
Self-updating, brand-safe answers to the questions customers ask most.
Marketing flows
Draft and assist across the everyday marketing work ecommerce teams repeat.
Built where careful AI
matters most.
We start with beauty & skincare ecommerce — high content needs, nuanced questions, and strict brand-safe communication.
- Ingredient, usage & suitability questions answered carefully
- Brand voice held across every customer touchpoint
- No unsupported medical or product claims, ever
- Review-driven insight feeding back into content
// 4,812 reviews processed hydration ████████████ 92% + texture █████████ 74% + scent █████ 41% ± packaging ███ 28% − top theme › "gentle on sensitive skin" action › surface in PDP + support FAQ
Live in days, not quarters.
We pick the workflow that hurts most and ship it.
Connect your data
Your real catalog, customer questions, reviews and marketing workflows.
Tune the brand voice
We test prompts and brand-safe rules so replies stay accurate and on-brand.
Ship & measure
It goes live, we measure time saved, then expand to the next workflow.
policy › no medical claims ✓ policy › stay in brand voice ✓ policy › cite product facts only ✓ policy › human approval on send ✓ # every response evaluated before it ships
Safe, careful,
on-brand by design.
Ecommerce answers have to be helpful without overpromising. We build on Claude because it handles nuance and stays inside brand-safe boundaries — then we add guardrails and human approval on top.
How it works →Questions
What exactly do the agents do?
They draft customer support replies, generate product content, analyze reviews, surface merchandising insight, automate FAQs and assist marketing — all on your data and in your brand voice, with a human approving anything customer-facing.
Is it safe for beauty / sensitive categories?
Yes — that's the whole point. Agents are built to answer carefully and never make unsupported medical or product claims. Guardrails and human approval sit on top of every response.
How fast can we start?
A pilot can have a first working agent within a day or two. We start with one high-pain workflow, prove the time saved, then expand.
What does it cost?
Usage-based SaaS pricing. See the pricing page or start a pilot and we'll scope it with you.
Automate the busywork.
Keep the brand voice.
Start a pilot on your own catalog and see the lift in days.
Start a pilot →